____ is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements presented together in a portfolio.

____ is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements presented together in a portfolio.

____ is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements presented together in a portfolio.



A. The DAR test

B. Portfolio testing

C. Dummy testing

D. The Flesch test

E. Commercial testing



Answer: B


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