_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.

_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.

_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.



A. Ethnographic research

B. Focus group

C. Animatic

D. Quantitative research

E. Perceptual mapping



Answer: B


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