Maria is concerned about both price and quality of a product. Marketers would best describe her as which of the following?
a. utility-sensitive
b. prestige-sensitive
c. price-obsessed
d. price-conscious
e. value-conscious
Answer: e. value-conscious
Marketing MCQ
Marketing Chapter 19
Maria is concerned about both price and quality of a product. Marketers would best describe her as which of the following?