Maria just moved into a new home and is looking to get cable programming. She visits a local cable​ company's website to view her options. A web sales chat pops up and asks Maria whether she would like assistance. Maria and the salesperson begin chatting about which cable package would best fit Maria and her​ family's needs. After assessing​ Maria's requirements, the salesperson sells Maria a cable package including kids and sports channels. This is an example of​ ________.

Maria just moved into a new home and is looking to get cable programming. She visits a local cable​ company's website to view her options. A web sales chat pops up and asks Maria whether she would like assistance. Maria and the salesperson begin chatting about which cable package would best fit Maria and her​ family's needs. After assessing​ Maria's requirements, the salesperson sells Maria a cable package including kids and sports channels. This is an example of​ ________.



A. ​point-of-purchase display selling

B. specialty advertising

C. prospecting

D. personal selling

E. direct marketing



Answer: D. personal selling


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