____ media are used to reach those people in the target market the primary media may not have effectively reached and to reinforce, or support, their messages.
A. Advertising
B. Direct response
C. Traditional
D. Sales promotion
E. Support
Answer: E
Marketing MCQ
Marketing Chapter 13
____ media are used to reach those people in the target market the primary media may not have effectively reached and to reinforce, or support, their messages.