_____ perform specialized functions that the various participants in integrated marketing communication process use in planning and executing advertising and other promotional functions.

_____ perform specialized functions that the various participants in integrated marketing communication process use in planning and executing advertising and other promotional functions.

_____ perform specialized functions that the various participants in integrated marketing communication process use in planning and executing advertising and other promotional functions.



A. Media services

B. Compensation services

C. Collateral services

D. Traffic services

E. In-house agencies



Answer: C


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