Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?



a) Gasoline

b) Jaguar automobiles

c) Cigarettes

d) Laundry detergent

e) Panasonic stereos



Answer: e) Panasonic stereos


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