Marketing MCQ Marketing Chapter 8 Researchers Daniel Miller and Don Slater monitored websites, lurked in chat rooms, and hung out in cyber cafés and observed how Internet users act. The users they observed consider the Internet to be a tool to augment traditional forms of communication. Miller and Slater conducted _____ research.

Researchers Daniel Miller and Don Slater monitored websites, lurked in chat rooms, and hung out in cyber cafés and observed how Internet users act. The users they observed consider the Internet to be a tool to augment traditional forms of communication. Miller and Slater conducted _____ research.

Marketing Chapter 8

Researchers Daniel Miller and Don Slater monitored websites, lurked in chat rooms, and hung out in cyber cafés and observed how Internet users act. The users they observed consider the Internet to be a tool to augment traditional forms of communication. Miller and Slater conducted _____ research.

A. e-marketing

B. ethnographic

C. demographic

D. quantitative

E. e-commerce

Answer: B

Marketing MCQ

Researchers Daniel Miller and Don Slater monitored websites, lurked in chat rooms, and hung out in cyber cafés and observed how Internet users act. The users they observed consider the Internet to be a tool to augment traditional forms of communication. Miller and Slater conducted _____ research.

Researchers Daniel Miller and Don Slater monitored websites, lurked in chat rooms, and hung out in cyber cafés and observed how Internet users act. The users they observed consider the Internet to be a tool to augment traditional forms of communication. Miller and Slater conducted _____ research.

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