Test measures of an ad's effectiveness are classified as:
A. internal or external.
B. physiological and psychological
C. posttesting or pretesting.
D. individual or group.
E. broadcast or print.
Answer: C
Marketing MCQ
A. internal or external.
B. physiological and psychological
C. posttesting or pretesting.
D. individual or group.
E. broadcast or print.
Answer: C