The concept of advertising expenditures producing long term rather than immediate results is known as:

The concept of advertising expenditures producing long term rather than immediate results is known as:

The concept of advertising expenditures producing long term rather than immediate results is known as:



A. the carry-over effect.

B. the communication effect.

C. the low-involvement effect.

D. the halo effect.

E. DAGMAR.



Answer: A


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