The day-after recall test would be the most appropriate measure of effectiveness for:
A. the back outside cover position of the May issue of Fortune.
B. a full-page ad in a trade journal aimed at the supermarket industry.
C. a 30-second commercial promoting NCAA football games on the cable channel ESPN.
D. a transit ad on the back of the envelope that contains airplane tickets.
E. an aerial ad by McDonald's.
Answer: C