The Limited, which produces and retails clothing products in a coordinated channel, is an example of a(n)

The Limited, which produces and retails clothing products in a coordinated channel, is an example of a(n)



a) administered vertical marketing system.

b) conventional marketing channel.

c) channel network.

d) contractual marketing channel.

e) corporate vertical marketing system.



Answer: e) corporate vertical marketing system.


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Marketing Chapter 15

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