The term _____ tends to be used as a catchall for any type of advertising run for the direct benefit of the corporation rather than its products or services.

The term _____ tends to be used as a catchall for any type of advertising run for the direct benefit of the corporation rather than its products or services.

The term _____ tends to be used as a catchall for any type of advertising run for the direct benefit of the corporation rather than its products or services.



A. direct marketing

B. sales promotion

C. aerial advertising

D. corporate advertising

E. trade promotion



Answer: D


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