The use of actor James Garner's voice reading poetry in a series of automobile commercials is an example of a:
A. needledrop.
B. talking jingle.
C. voice-over.
D. tagline.
E. subtextual message.
Answer: C
Marketing MCQ
Marketing Chapter 9
The use of actor James Garner's voice reading poetry in a series of automobile commercials is an example of a: