To market on the Belgian home shopping channel, advertisers have to prepare programs in Flemish (a version of Dutch), Dutch and German because all three languages are commonly spoken in Belgium. This language difficulty represents a _____ problem for a U.S. company trying to sell its products on the Belgian home shopping channel.

To market on the Belgian home shopping channel, advertisers have to prepare programs in Flemish (a version of Dutch), Dutch and German because all three languages are commonly spoken in Belgium. This language difficulty represents a _____ problem for a U.S. company trying to sell its products on the Belgian home shopping channel.

To market on the Belgian home shopping channel, advertisers have to prepare programs in Flemish (a version of Dutch), Dutch and German because all three languages are commonly spoken in Belgium. This language difficulty represents a _____ problem for a U.S. company trying to sell its products on the Belgian home shopping channel.



A. demographic

B. economic

C. infrastructure

D. political

E. cultural



Answer: E.


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