Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional function lies with the:
A. brand manager.
B. advertising manager.
C. product manager.
D. in-house agency.
E. vice president of marketing.
Answer: B
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?