Marketing MCQ Marketing _____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.

_____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.

Marketing

_____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.

A. A multiattribute attitude model

B. An affect referral attitude model

C. Heuristics

D. Stimulus-response theory

E. Operant conditioning

Answer: A

Marketing MCQ

_____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.

_____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.

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