Weight Watchers, having achieved a 50 percent market share in the United States, was ready to move into international markets. The company found it had to introduce new diets and weight-loss measures on a country-by-country basis even though it maintained its basic ad campaign. Weight Watchers used:

Weight Watchers, having achieved a 50 percent market share in the United States, was ready to move into international markets. The company found it had to introduce new diets and weight-loss measures on a country-by-country basis even though it maintained its basic ad campaign. Weight Watchers used:

Weight Watchers, having achieved a 50 percent market share in the United States, was ready to move into international markets. The company found it had to introduce new diets and weight-loss measures on a country-by-country basis even though it maintained its basic ad campaign. Weight Watchers used:



A. localized advertising.

B. consistency advertising.

C. a standardized formatting strategy

D. pattern advertising.

E. undifferentiated marketing.



Answer: D


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