When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ___________ distribution.
a) horizontal
b) intensive
c) selective
d) agent
e) exclusive
Answer: b) intensive
Marketing MCQ
Marketing Chapter 15
When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ___________ distribution.