When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build _________ demand.
a) primary
b) secondary
c) selective
d) economic
e) competitive
Answer: c) selective
Marketing MCQ
Marketing Chapter 16
When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build _________ demand.