Marketing MCQ Marketing Chapter 17 Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _____ and a photograph with a brief description explaining its contents, called a(n)_______.

Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _ and a photograph with a brief description explaining its contents, called a(n)___.

Marketing Chapter 17

Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _ and a photograph with a brief description explaining its contents, called a(n)___.

a. event sponsorship; captioned photograph.

b. press release; even sponsorship.

c. press release; captioned photograph.

d. feature article; captioned photograph.

e. press release; TV commercial.

Answer: C. press release; captioned photograph

Marketing MCQ

Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _____ and a photograph with a brief description explaining its contents, called a(n)_______.

Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _____ and a photograph with a brief description explaining its contents, called a(n)_______.

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Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _ and a photograph with a brief description explaining its contents, called a(n)___.

Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _ and a photograph with a brief description explaining its contents, called a(n)___.