Which effectiveness measure is most commonly employed in direct marketing?

Which effectiveness measure is most commonly employed in direct marketing?

Which effectiveness measure is most commonly employed in direct marketing?



A. Cost per order (CPO)

B. Cost per thousand (CPM)

C. Cost per man-hour (CPMH)

D. Cost per new prospect (CPNP)

E. Sales per database name (SDN)



Answer: A


Learn More :