Which of the following appropriation techniques is most logical?
a. objective-and-task approach
b. status quo approach
c. percent-of-sales approach
d. competition-matching approach
e. arbitrary approach
Answer: A. Objective-and-task approach
Marketing MCQ
a. objective-and-task approach
b. status quo approach
c. percent-of-sales approach
d. competition-matching approach
e. arbitrary approach
Answer: A. Objective-and-task approach