Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?
A. Advertisers attach greater value to primary in-home readers.
B. Advertisers attach greater value to pass-along readers.
C. Pass-along readers should be totally discounted in evaluating magazine readership.
D. Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.
E. Advertisers generally attach greatest value to out-of-home readers.
Answer: A