Which of the following is a disadvantage associated with advertising in magazines?
A. Lack of permanence
B. Lack of prestige
C. Lack of consumer receptivity to ads
D. Limited reach and frequency
E. No creative flexibility
Answer: D
Marketing MCQ
A. Lack of permanence
B. Lack of prestige
C. Lack of consumer receptivity to ads
D. Limited reach and frequency
E. No creative flexibility
Answer: D