Which of the following is one of the fundamental questions a manager must answer in developing a business-level strategy?
a.
Who do we serve?
b.
Who are our competitors?
c.
What are our objectives?
d.
Where to do business?
Answer: a
Marketing MCQ
a.
Who do we serve?
b.
Who are our competitors?
c.
What are our objectives?
d.
Where to do business?
Answer: a