Which of the following is true about the functions of the advertising manager in a centralized system?
A. Advertising manager is responsible for all sales and sales management activities.
B. Advertising manager, usually, takes the final decision about allocating funds towards the promotional budget.
C. The advertising manager may not review and approve the promotional plans which are made by the agency.
D. The specific role of the advertising manager depends on the size of the firm.
E. Advertising manager deals only with the advertising department in the organization.
Answer: D
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