Which of the following statements about the level of advertising clutter in newspapers is true?
A. Clutter is really not a problem in newspaper advertising since most ads are very large.
B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising.
C. The term clutter only relates to broadcast media, not print media.
D. Clutter is a particularly difficult problem in newspaper advertising because it is difficult to do anything unique or creative that will grab the reader's attention.
E. There are no advertising techniques that will cause an ad to break though newspaper clutter.
Answer: D