Which of the following statements about commercial length is true?
A. Fifteen-second spots are the most common commercial lengths.
B. Increasing media costs have resulted in advertisers preferring shorter commercials.
C. Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
D. Fifteen-second spots typically sell for about the same amount as 30-second spots.
E. Most 15 second commercials are being converted to 5 second commercials known as split commercials.
Answer: B