Which of the following statements about cultural values is true?
A. In today's globalized market, cultural differences are negligible.
B. The values and beliefs of a society can affect its members' receptivity toward foreign products and services
C. Cultural values are personal values and are only applicable on an individual level.
D. A highly ethnocentric culture will be extremely receptive to foreign products.
E. Cultural values have no effect on the market or consumer behavior.
Answer: B.