Which of the following statements describes the relationship between the Internet and personal selling in an integrated marketing communications program?
A. The Internet is not a good source of leads for a company's sales force.
B. Customer service can only be provided by an actual person.
C. One-to-one relationships can only be established by the salesperson and not on a computer.
D. In a well-designed IMC program, the use of the Internet and personal selling should be complementary.
E. A company's Web site cannot be expected to stimulate trial purchase; only salespeople can do this.
Answer: D