Which of the following statements is true about the use of slice-of-life executions?
A. Slice-of-life executions are very inefficient in business-to-business advertising.
B.To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
C. Slice-of-life executions work well only for advertising for consumer products with perceived homogeneous qualities.
D Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
E. Slice-of-life or problem/solution execution approaches are limited to consumer-product advertising.
Answer: D