Which of the following statements is true about advertising agencies?
A. Most large, national advertisers use in-house agencies.
B. Agencies are often used because of the skill, expertise, and experience they can offer in the advertising area.
C. Most large agencies offer only creative services to their clients.
D. Agencies must be used since companies do not have the capabilities of developing their own advertising.
E. Most large advertisers are totally content with the current commission system of compensation.
Answer: B