Marketing MCQ Marketing A cosmetics company owns a patent for particular kind of shampoo which is a bestseller in the market. It enables the firm to extract a high level of discretion over product pricing. The patent for the shampoo is an example of a firm's _____ resource.

A cosmetics company owns a patent for particular kind of shampoo which is a bestseller in the market. It enables the firm to extract a high level of discretion over product pricing. The patent for the shampoo is an example of a firm's _____ resource.

Marketing

A cosmetics company owns a patent for particular kind of shampoo which is a bestseller in the market. It enables the firm to extract a high level of discretion over product pricing. The patent for the shampoo is an example of a firm's _____ resource.

tangible

human

natural

intangible

Answer: d

Marketing MCQ

A cosmetics company owns a patent for particular kind of shampoo which is a bestseller in the market. It enables the firm to extract a high level of discretion over product pricing. The patent for the shampoo is an example of a firm's _____ resource.

A cosmetics company owns a patent for particular kind of shampoo which is a bestseller in the market. It enables the firm to extract a high level of discretion over product pricing. The patent for the shampoo is an example of a firm's _____ resource.

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