According to a customer, a Harley-Davidson motorcycle can make one feel like "the toughest, macho guy on the block." Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ________.
A) motive
B) life-cycle stage
C) self-concept
D) brand personality
E) self-actualization need
Answer: brand personality