According to Kurtz/lecture, all of the following are true of motivations behind the development of a product line EXCEPT:
a) The increasingly common practice of firms to focus on only one product and do that one thing extremely well
b) The desire to grow as best met by concentrating on expanding a series of related products
c) Enhancing market position with a line of related products in order to increase its importance to both consumers and marketing intermediaries
d) Optimizing its use of company resources by spreading its operations over a series of products
Answer: A