According to Kurtz/lecture/PP, all of the following are true of extending a SWOT analysis conducted on the contemporary practices and business model of Google EXCEPT:

According to Kurtz/lecture/PP, all of the following are true of extending a SWOT analysis conducted on the contemporary practices and business model of Google EXCEPT:



a) Strengths: established brand and 90% of global market share

b) Threats: on the most rigorous of assessment, its market positioning is so dominant and its leadership so smart, there actually are no presently known threats to Google

c) Weaknesses: heavy reliance on ads for revenue and increasingly questionable CSR (corporate social responsibility)

d) Opportunities: enter new industries by buying new firms and developing its own space(s) for cloud computing




Answer: B


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