According to the model of buyer behavior, what is in a buyer's black box?
A.
Purchase behavior
B.
Attitudes and preferences
C.
The four Ps
D.
The buyer's characteristics and the buyer's decision process
E.
Cultural forces
Answer: d
Marketing MCQ
A.
Purchase behavior
B.
Attitudes and preferences
C.
The four Ps
D.
The buyer's characteristics and the buyer's decision process
E.
Cultural forces
Answer: d