All of the following are true of how we used the applied example of Amazon in class/lecture/PP as a way to illustrate Kurtz's four types of utility EXCEPT:
a) Form utility through transforming raw materials into a finished good and/or service (such as with the Amazon Kindle)
b) Time utility through the availability of goods when consumers want them (such as with 2-day Prime delivery)
c) Ownership utility for the transfer of title to goods or services from marketer to buyer (such as through the Amazon's failure to secure a patent on the one-click service when courts saw this as anti-competitive)
d) Place utility through the direct availability of goods and services at convenient locations (such as Kohl's opening sites for the return of Amazon merchandise)
Answer: C