Although telephone surveys can be conducted very quickly, a major limitation is
a) the ability to gain rapport with respondents.
b) the difficulty in asking probing questions.
c) that few companies prefer this survey method.
d) that only a small portion of the population likes to participate in telephone surveys.
e) the expense compared to in-home interviews.
Answer: d) that only a small portion of the population likes to participate in telephone surveys.
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Marketing
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