_____ are based on the total audience the media schedule may reach using a duplicated reach estimate.

_____ are based on the total audience the media schedule may reach using a duplicated reach estimate.

_____ are based on the total audience the media schedule may reach using a duplicated reach estimate.



A. Gross rating points (GRPs)

B. Target rating points (TRPs)

C. Total Target rating points (TTRPs)

D. Sweeps periods

E. Coverage



Answer: A.


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