_____ are unique purchases made based on a defining characteristic for the consumer. The characteristic might be a real or perceive product feature such as Apple iPhone's easy user interface.

_____ are unique purchases made based on a defining characteristic for the consumer. The characteristic might be a real or perceive product feature such as Apple iPhone's easy user interface.

_____ are unique purchases made based on a defining characteristic for the consumer. The characteristic might be a real or perceive product feature such as Apple iPhone's easy user interface.



A. Unsought goods

B. Specialty goods

C. Convenience goods

D. Shopping goods

E. None of these



Answer: D


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