Companies that improves service quality by focusing to meet all services' specifications and standards, take the __________view on service quality.
a.
Trancedence
b.
Manufacturing-based
c.
User-based
d.
Value-based
e.
Consumer-based
Answer: B
Marketing MCQ
a.
Trancedence
b.
Manufacturing-based
c.
User-based
d.
Value-based
e.
Consumer-based
Answer: B