Customer information is buried deep in the separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.

Customer information is buried deep in the separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.



A) neuromarketing

B) customer needs marketing

C) customer relationship management

D) ethnographic research

E) netnography research



Answer: customer relationship management


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