Marketing MCQ Marketing David Needleman, JetBlue's CEO, sent a personal e-mail to all customer in the company's database to explain what caused the problem, apologized profusely and detailed its service recovery report. This is example of a service firm understand that customers seek for _________ when they make complain.

David Needleman, JetBlue's CEO, sent a personal e-mail to all customer in the company's database to explain what caused the problem, apologized profusely and detailed its service recovery report. This is example of a service firm understand that customers seek for _________ when they make complain.

Marketing

David Needleman, JetBlue's CEO, sent a personal e-mail to all customer in the company's database to explain what caused the problem, apologized profusely and detailed its service recovery report. This is example of a service firm understand that customers seek for _________ when they make complain.

a. Procedural justice

b. Interactional justice

c. Outcome justice

d. Personal justice

e. Legal justice

Answer: B

Marketing MCQ

David Needleman, JetBlue's CEO, sent a personal e-mail to all customer in the company's database to explain what caused the problem, apologized profusely and detailed its service recovery report. This is example of a service firm understand that customers seek for _________ when they make complain.

David Needleman, JetBlue's CEO, sent a personal e-mail to all customer in the company's database to explain what caused the problem, apologized profusely and detailed its service recovery report. This is example of a service firm understand that customers seek for _________ when they make complain.

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