Digital marketing is now considered important to strategy across nearly all industries because
A. digital media is ubiquitous and customers are using it
B. marketing through digital media is far less expensive and more effective than other means
C. companies have to meet federal guidelines that require a presence on social platforms
D. digital media makes marketing more fun
E. digital media changed the distribution strategy for all firms
Answer: A. digital media is ubiquitous and customers are using it