During the​ Olympics, announcers mentioned​ Speedo's LZR Racer swimsuit worn by swimmers. Speedo gained considerable brand exposure. This is an example of​ ________ ambushing.

During the​ Olympics, announcers mentioned​ Speedo's LZR Racer swimsuit worn by swimmers. Speedo gained considerable brand exposure. This is an example of​ ________ ambushing.



Answer: incidental


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