Fernandez Brothers Inc., provides accounting services to small businesses. Before and after tax season, the partners meet with each client company. It sends a monthly newsletter to update clients with tax changes. The firm's business practices revolve around putting the customer at the center when developing services and practices. Fernandez Brothers has adopted a ________________ approach.
A. Market orientation
B. Mass customization orientation
C. Differentiation orientation
D. Relationship orientation
E. Product orientation
Answer: D. Relationship orientation