Marketing MCQ Marketing Google Glass looked odd to many consumers and they could not imagine themselves wearing the product. Given this information and according to Rogers' Five Factors, Google Glass suffered from low

Google Glass looked odd to many consumers and they could not imagine themselves wearing the product. Given this information and according to Rogers' Five Factors, Google Glass suffered from low

Marketing

Google Glass looked odd to many consumers and they could not imagine themselves wearing the product. Given this information and according to Rogers' Five Factors, Google Glass suffered from low

A. complexity

B. observability

C. compatibility

D. trialability

E. relative advantage

Answer: C. compatibility

Marketing MCQ

Google Glass looked odd to many consumers and they could not imagine themselves wearing the product. Given this information and according to Rogers' Five Factors, Google Glass suffered from low

Google Glass looked odd to many consumers and they could not imagine themselves wearing the product. Given this information and according to Rogers' Five Factors, Google Glass suffered from low

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