If the manufacturer of Cool Whip were to introduce an orange-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

If the manufacturer of Cool Whip were to introduce an orange-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of



a) a brand extension.

b) line extension.

c) functional modification.

d) quality modification.

e) a new-to-the-world product.



Answer: b


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